In today's digital landscape, collecting in-app user feedback is crucial for app development and improvement. To unlock valuable insights from your users, you need to launch an effective in-app survey that captures their thoughts and opinions. But where do you start? This comprehensive guide will walk you through the essential steps to create a perfect survey, collect valuable feedback, and turn it into actionable insights.
Set Clear Objectives
Before crafting your in-app survey, define what you want to achieve. Are you looking to gauge user satisfaction, assess onboarding experiences, or identify missing features? Having a clear objective will guide your question-asking process and ensure that you're gathering the right feedback.
At Screeb, we understand the importance of structured and insightful in-app user feedback. That's why we've developed over 30 templates designed to streamline the feedback collection process.
Ask Questions Like You Would in Real Life
When collecting in-app user feedback, remember that you're engaging with real people, not just users. Ditch lengthy surveys for concise, engaging ones that reflect your app's quality and tone. Ensure that questions feel natural and respectful of your users' time, yielding richer insights.
Respect Users' Time
People have busy lives, so it's essential to value their time when collecting in-app user feedback. Keep your survey short and sweet, limiting it to no more than 5 questions. Our data shows that this approach guarantees a response rate within 90 seconds, improving the overall experience.
Make Your Survey More Personal and Emotional
Add a human touch to your survey by including a profile picture, name, and job title. This creates trust with users, increasing engagement and encouraging them to respond more.
Customize the Experience
Use user properties to personalize the survey experience. First names, last names, account plans, company names – anything you know about your users can be added to questions for a unique feel. The impact on response rates is significant!
Target the Right Audience
To maximize survey success, ask the right people the right questions. Sometimes, you'll want to collect feedback from all users; other times, you'll need to target specific groups or activities. Use our properties function or event tracking capabilities to achieve this.
Display the Survey at the Right Moment
Think about when during their journey your survey will be displayed. Is it on a specific URL, device, or after a certain amount of time spent on a page? Use our User Segmentation feature to choose the right moment and optimize responses.
Make Feedback Actionable in Your Daily Stack
To make feedback useful, connect your survey with daily tools like Slack, Productboard, Salesforce, or Intercom. This ensures that feedback is shared and pushed where it can be acted upon.
Analyze Responses on a Weekly Basis
After collecting responses, delve into the data to analyze answers and grasp how they can inform product improvements. Export this data for further analysis and share insights with other teams to enhance your understanding.
Enjoy the Opportunities Ahead
Relax and enjoy the results of your hard work! With these tips, you may achieve a response rate as high as 60%. That's the average for Screeb users. What will be yours?