When it comes to creating an exceptional user experience in your SaaS application, collecting and acting on in-app feedback is crucial. But where do you begin? What kind of user feedback do you need? How can you ensure your efforts aren't wasted?
In this article, we'll explore the best practices for collecting in-app feedback, why it's essential for driving product growth, and how to make the most of it.
What is In-App Feedback?
In-app feedback allows users to share their thoughts and experiences while actively using an app. This real-time insight helps you understand user needs, address issues, and improve the product. You can group in-app feedback into two categories: general or relationship-related, which focuses on the app as a whole; and contextual or transaction-related, which is directly related to a specific feature, experience, or interaction.
Why Collect In-App Feedback?
Collecting in-app feedback offers several benefits, including higher response rates, real-time feedback, and the ability to collect contextual feedback. You can also uncover friction points and pain points, improve user experience, and drive product growth.
How to Collect Feedback In-App
Product teams rely on different in-app feedback methods, which generally fall into two main categories: microsurveys, short forms with a few questions; and feedback widgets, perpetually available tools that help collect real-time feedback. You can place feedback widgets anywhere within your app, making it ideal for collecting feedback on-demand.
Best Practices to Follow
When collecting in-app feedback, remember to gather insights from different segments, ensure contextual feedback collection increases response rates, and make sure feedback widgets are easily discoverable. By following these best practices, you'll be able to collect valuable user feedback that drives product growth and improves the overall app user experience.
Putting It into Practice
Dealfront is a great example of a company that executed in-app feedback effectively. Using Userpilot, they placed a feedback widget in a prominent spot within their UI, allowing users to report data inconsistencies effortlessly. The result? A nearly 50% survey completion rate, leading to improved user experience and product growth.
Conclusion
Collecting in-app feedback is crucial for driving product growth and improving the overall app user experience. By understanding what in-app feedback is, why it's essential, and how to collect it effectively, you'll be well on your way to creating a world-class in-app feedback system that drives results.