Make informed decisions to elevate your app's user experience and outrank the competition. Moz Pro can help you identify, analyze, and track your true search competitors, ensuring you're making data-driven decisions around content strategy and marketing efforts.
Understanding Your True Search Competitors
Competitor analysis is a crucial step in creating an effective SEO or marketing strategy. Without knowing who your true market competitors are, you may end up making decisions that waste time and resources with no return on investment. Moz Pro's True Competitor feature helps you identify the right competitors by providing a comprehensive list of market rivals based on the SERPs where your site is ranking.
Discovering Target Keyword Opportunities
The Key Gap tool allows you to find keywords within striking distance by entering up to three competitors. Analyze how your ranking keywords overlap and identify opportunities where you're ranking in the top 20 results, but a competitor appears higher in the search engine results page (SERP). Improve your target keyword lists by discovering keywords where your competitors are ranking, but you're not appearing in the SERP.
Gaining Insights into Your Competitor's Content Strategy
Inform your content strategy by analyzing your competitor's ranking content and performing competitor website analysis. Moz Pro's Top Competing Content feature helps you identify what content is outranking you, allowing you to make informed decisions around content creation. See your competitors' most visible content and the keywords it's ranking for in one place.
Tracking Competitor Rankings
Once you've identified your true competitors, monitor their performance for target keywords with ongoing rank tracking in Moz Pro Campaigns. Track up to three competitors side-by-side and see how they rank each week, giving you valuable insights into the ever-changing app user experience landscape.
Analyzing Key Metrics Side-by-Side
Monitor your Domain Authority and Brand Authority, as well as compare comprehensive link metrics like linking root domains, Spam Score, and followed link counts in Moz Pro's Link Explorer. This allows you to analyze key metrics side-by-side, giving you a competitive edge in the app user experience space.
Ready to see some data? Get a preview of how Moz Pro can help with your competitive analysis and start making informed decisions to elevate your app's user experience today!