In this comprehensive guide to app user experience, we've covered the importance of collecting user feedback and showcased some of the best tools for doing so. Now, it's time to dive into seven real-life examples of how famous companies leverage product feedback collection methods on their websites and apps.
Ways to Collect User Feedback
Before we explore these inspiring examples, let's quickly review the various ways to collect user feedback:
- Surveys
- Interviews
- Usability testing
- Integrated feedback forms
- Customer support interactions
- Social media
- User feedback software
Each of these methods has its own strengths and weaknesses, but they all share a common goal: providing a high-quality user experience. Learn more about each method in our comprehensive guide to capturing user feedback.
7 Great User Feedback Examples
Now that we've covered the different ways to collect user feedback, let's take a closer look at how famous companies do it. Here are seven inspiring examples of effective feedback collection:
Apple Beta Software Program
Apple is renowned for its dedication to providing a seamless user experience. To achieve this, they use their Beta Software Program to collect feedback from users and improve products before their final release. This approach ensures that all upcoming releases meet high standards.
As part of this program, users can participate in testing pre-release versions of Apple products and new features, sharing their feedback with product teams using the Feedback Assistant app. Any Apple user can enroll, making it a great example of usability testing with users.
Amazon's "Request a Review" and Customer Service Feedback
Amazon has introduced its new "Request a review" feature, allowing sellers to ask buyers for reviews. This feature is sent directly from Amazon to the buyer in their preferred language, ensuring seamless feedback collection.
Apart from this, Amazon also excels at collecting customer service feedback through simple website forms. By providing an easy-to-use interface, Amazon gathers valuable insights into user satisfaction.
Uber's In-App Feedback Example
Uber was one of the first companies to create a feedback loop among its users. They ask both drivers and passengers to rate each other and their experience of the ride, allowing both sides to share their frustrations if something went wrong.
Today, Uber continues to collect in-app user feedback using their rating system. The feedback is collected in real-time, requiring minimal effort from users. This approach encourages both riders and drivers to provide valuable insights.
Slack's In-App Feedback Example
Slack is another great example of collecting in-app feedback without disrupting the user experience. They use a quick popup feedback form to gather opinions about their product. The form features multiple answer options and uses simple language, making it easy for users to understand the context.
This type of in-app survey is quick to complete and won't cause survey fatigue. A key takeaway from this example is the importance of keeping in-app surveys short and easy to understand.
Zapier's User Feedback Surveys
Zapier encourages customers to share their experience by sending personalized email surveys. These surveys are designed to learn more about how users are utilizing Zapier apps.
To motivate clients to complete the survey, Zapier offers a chance to win $500 for just completing a 10-minute survey. This is an excellent example of personalizing user feedback surveys and offering incentives.
Monday's On-Site Feedback
Monday, a project management tool, uses on-site popup feedback widgets during the discovery phase of the user journey. They ask simple questions with multiple answer options to understand what keeps potential customers from converting.
By analyzing this feedback, Monday can identify areas for improvement or optimize their call-to-action for conversions.
Tesla's Website Feedback Widgets
Tesla uses small website feedback widgets that are triggered by specific actions or after a certain amount of time spent on a page. These widgets do not disrupt the user experience and appear in the bottom right corner while users navigate the website.
These types of widgets provide a quick way to collect user feedback and can be customized to fit branding. Tesla's feedback widgets are an excellent example of effective feedback collection.
How to Start Collecting User Feedback
As you've seen from these inspiring examples, collecting and analyzing user feedback is crucial for providing a high-quality app user experience. By implementing one or more of the methods we've discussed, you can start gathering valuable insights from your users.
Remember to keep your surveys short, easy to understand, and personalized to your audience. With the right approach, you'll be well on your way to unlocking an exceptional app user experience for your customers.