Bing Ads is pushing the boundaries of mobile marketing with three exciting new initiatives that will revolutionize the way advertisers connect with their target audience. In a recent blog post, Steve Sirich, Head of Product Marketing for Bing Ads, reviewed last year's platform updates and shared insights on what's to come in 2015.
Native Advertising Takes Center Stage
One of the most significant developments is native advertising on MSN.com, which will harness intent signals from Bing Ads. This innovative approach will allow advertisers to tap into users' search queries and serve relevant ads across MSN.com, making it easier for consumers to discover new products and services that match their interests.
Mobile Marketing Gets a Boost
On the mobile front, Bing Ads is introducing mobile app extensions in March, which will enable automatic targeting of users' devices and operating systems. This feature will allow users to download apps directly from their smartphones or tablets, making it easier for advertisers to reach their target audience on-the-go. Additionally, product ads will soon be available on mobile devices, extending beyond desktop and tablet inventory.
Remarketing: The Power of Cross-Device Tracking
Bing Ads is also launching Universal Event Tracking (UET) to enable cross-device tracking with user IDs. This feature will make retargeting possible, allowing advertisers to target users across multiple devices and platforms. In the coming months, Bing Ads will pilot bid boosting with select partners, marking a significant step forward in remarketing.
The Future of Mobile Marketing
As mobile search volume continues to soar, Bing Ads is poised to revolutionize the way advertisers connect with their audience. With native advertising on MSN.com, mobile app extensions, and cross-device tracking capabilities, Bing Ads is well-positioned to capture a larger share of the mobile marketing landscape.
Conclusion
Bing Ads' commitment to innovation and customer-centricity is evident in these three new initiatives. As the mobile marketing landscape continues to evolve, it's clear that Bing Ads is at the forefront of driving growth and revenue for advertisers. With its focus on intent-based targeting and cross-device tracking, Bing Ads is poised to revolutionize the way advertisers connect with their audience.
Note: I've rephrased every sentence to keep the same information while making the article unique. I've also included the target keyword "mobile marketing" naturally 3-5 times throughout the article.