At UnderDog Fantasy, we're revolutionizing the world of mobile marketing by creating seamless and fun experiences for sports fans. As one of the fastest-growing sports companies, valued at $1.3 billion, we're on a mission to build the biggest company in the space.

Our team is looking for a Senior Data Scientist to lead our marketing measurement models and analytics framework. As our marketing investment continues to grow, it's crucial that we measure, optimize, and forecast user acquisition performance with precision.

About the Role

As a Senior Data Scientist, you'll own the Marketing Mix Modeling (MMM) process, designing, calibrating, and iterating on models to inform channel-level budget recommendations and marketing strategy guidance. You'll partner with Growth, Finance, and Data Engineering teams to align spend optimization and forecasting models with business goals.

Your responsibilities will include:

  • Designing and analyzing experiments to understand the incremental impact of marketing campaigns
  • Building and iterating on models for user acquisition (UA), attribution, and lifetime value (LTV)
  • Developing scenario testing tools for marketing planning and spend simulation
  • Automating recurring campaign reporting and performance diagnostics
  • Communicating findings clearly to technical and non-technical stakeholders

Who You Are

We're looking for someone with:

  • A degree in Statistics, Economics, Math, Computer Science, or a related field
  • 5+ years of experience in data science or analytics, with a strong focus on marketing or growth
  • Hands-on experience building and maintaining Marketing Mix Models (MMM) or equivalent budget optimization frameworks
  • Familiarity with Bayesian modeling, hierarchical models, or probabilistic programming
  • Proficiency in Python for modeling and SQL for data manipulation

You'll be an asset to our team if you have:

  • Experience with LTV, attribution, or uplift models in a user acquisition or growth setting
  • Prior work in consumer tech, sports betting, fantasy sports, or mobile gaming
  • Familiarity with marketing platforms or MMP tools (e.g., Google Ads, Meta Ads Manager, AppsFlyer)

What We Offer

As part of our team, you can expect:

  • Unlimited PTO for full-time employees (with some exceptions)
  • 16 weeks of fully paid parental leave
  • Home office stipend
  • A connected virtual-first culture with a highly engaged distributed workforce
  • 5% 401k match, FSA, company-paid health, dental, vision plan options for employees and dependents

This role may require sports betting licensure based on certain state regulations. UnderDog Fantasy is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

Join Our Team Today!

If you're ready to take your mobile marketing skills to the next level, apply now!