Apple has recently rolled out a series of updates to its App Store review guidelines, bringing with it significant changes for developers and mobile marketers alike. In this article, we'll dive into the key takeaways from these updates and explore what they mean for your mobile marketing strategy.
iOS 13 SDK: The Future of Mobile Marketing
As of April 30, 2020, all new apps and app updates will be required to be built with the iOS 13 SDK. This update enables developers to offer features such as Dark Mode, ARKit 3, Core ML 3, and more, giving users a richer mobile experience. With 77% of Apple devices running iOS 13, it's essential for developers to stay up-to-date with the latest technologies available.
Sign In with Apple: A Game-Changer in Mobile Marketing
Sign In with Apple, which allows users to access applications with their Apple ID credentials, must be implemented by April 30, 2020, in apps that already offer other ways to connect. This feature offers a seamless user experience and provides developers with new resources to properly implement it.
Dating Apps: The New Standard
Apple will be stricter when reviewing apps categorized as "dating" and "fortune telling." To comply, these apps must provide a unique, high-quality experience. With the rise of mobile dating apps, this update is crucial for developers looking to make an impact in the market.
Push Notifications: A Marketing Opportunity
Mobile marketing just got a whole lot more exciting! Apple now allows push notifications for marketing purposes, as long as users authorize it. Developers must also provide a method in the app to allow users to opt-out of receiving such messages. This update opens up new opportunities for mobile marketers to reach their target audience.
Review Notifications: The Official API
Custom review notifications are no longer allowed. Instead, developers will need to use the official API provided by Apple to prompt users to review their app. This update ensures a seamless user experience and prevents spammy reviews.
Conclusion
Apple's App Store review guidelines have undergone significant changes, bringing with it new opportunities for mobile marketers. With the latest updates on iOS 13 SDK, Sign In with Apple, dating apps, push notifications, and review notifications, developers must adapt to these changes to stay ahead of the curve.