At King Arthur Baking Company, we're not just bakers - we're passionate about connecting people through the joy of baking. With a rich history dating back to 1790, we've built a reputation for providing high-quality products and expert guidance to bakers of all levels. As an associate performance marketing manager, you'll play a key role in driving our mobile marketing efforts forward.

The Role:

As a mobile marketing guru, you'll be responsible for managing our paid media campaigns across Google, Bing, Meta, and other digital advertising platforms. You'll optimize bidding strategies, ad copy, and landing pages to maximize ROI and drive measurable growth through search. Your expertise will also be used to develop and execute comprehensive SEO/AEO/GEO strategies to improve organic search rankings and traffic.

The Benefits:

At King Arthur Baking Company, we're committed to our employee-owners' well-being and success. You'll enjoy a competitive salary of $80,400 to $108,600 per year, commensurate with experience. Plus, you'll have access to 40 paid volunteer hours a year, profit sharing, and participation in the Employee Stock Ownership Plan (ESOP).

The Location:

As a hybrid remote worker, you'll spend most of your time working from home, with occasional on-site visits to our offices in White River Junction, VT. Ideally, you should be located within a 2-3 hour drive of our offices.

Essential Duties and Responsibilities:

  • Paid Media Campaign Management: Optimize bidding strategies, ad copy, and landing pages to maximize ROI.
  • SEO Strategy & Execution: Develop comprehensive SEO/AEO/GEO strategies to improve organic search rankings and traffic.
  • Content Collaboration: Partner with editorial and ecommerce teams to ensure SEO best practices are embedded in content creation.
  • Technical SEO: Work with web development and UX teams to address technical SEO issues (e.g., site speed, crawlability, structured data).
  • Analytics & Reporting: Track, analyze, and report on SEO and paid media performance using tools like GA4, Looker Studio, Ahrefs, and SEMrush.
  • A/B Testing & Optimization: Run experiments to improve CTR, conversion rates, and landing page performance.
  • Tool & Vendor Management: Evaluate and manage SEO/SEM tools and external agencies or consultants.

Experience and Education:

We're looking for a candidate with 3+ years of experience in SEO and SEM, preferably in ecommerce or consumer brands. Your proven track record of driving measurable growth through search will be crucial to your success. You should also have expertise in digital advertising platforms (Google Ads, Bing, Meta, etc.) and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).

Competencies:

  • Search Marketing Expertise: Deep knowledge of paid media, SEO, analytics tools, and best practices across search platforms.
  • Analytical & Data-Driven Thinking: Ability to interpret complex data, uncover insights, and translate findings into clear optimization actions.
  • Cross-Functional Collaboration: Skilled at partnering with content, ecommerce, UX, and technical teams to execute cohesive search marketing strategies.
  • Strategic Problem-Solving: Strong ability to identify opportunities, diagnose performance issues, and develop effective solutions.

Success Factors:

  • Passion for baking and connecting with our community of bakers.
  • Ability to translate data into actionable insights.
  • Proactive problem-solver who thrives in a fast-paced environment.
  • Strong ownership mentality and accountability for results.
  • Curiosity and drive to stay ahead of digital marketing trends.
  • A collaborative spirit that aligns with King Arthur Baking's values and culture.

Physical Requirements/Work Environment/Safety:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the duties of the role.