As mobile marketing continues to evolve, Google is taking steps to make Android tablets a major player in 2022. After introducing Android 12L, establishing an Android tablet division, and releasing select tablet apps, the tech giant is now giving the Play Store a tablet-focused makeover. The goal? To simplify discovery for tablet users by highlighting apps that are specifically designed for their devices.
Raising the Bar for Mobile Marketing Excellence
To achieve this, Google will be updating its ranking and profitability logic in the Play Store for large-screen devices. This means high-quality apps and games will receive priority treatment, surfacing at the top of search results and homepage recommendations. The aim is to guide users towards the most optimized apps for their device, making it easier to find what they're looking for.
What Makes an App "High-Quality" in Mobile Marketing?
To earn a spot among the best, mobile marketing efforts need to meet certain criteria outlined on Google's large screen app quality page. The basic compatibility tier includes essential features like landscape mode support and avoiding pillar boxing. The better tier adds large screen layouts, multi-window functionality, and support for mouse and keyboard inputs. Finally, the top tier demands a fully responsive design for tablets, foldables, and desktop modes, along with stylus support and right-click context menus for mouse users.
By emphasizing high-quality apps in its mobile marketing efforts, Google is poised to revolutionize the tablet experience. With these changes, Android devices are primed to become an even more popular choice for consumers looking for a seamless, enjoyable user experience.